WELCOME TO THE WEBSITE OF THE COMMERCIAL PRODUCERS ASSOCIATION OF SOUTH AFRICA
The Commercial Producers Association of South Africa (CPA) is the professional trade association of companies specializing in the production of television commercials.
The Association was founded in the late 1970’s and currently has 45 members. It is run by an Executive Committee of 8 elected members and has offices in Johannesburg, South Africa.
The industry encompasses two sectors:
South African Commercials: Based primarily in Johannesburg, the home of South Africa's advertising sector, is a vibrant industry which produces world-class commercials for both South Africa and international territories. South African directors are known throughout the world for their high creative standards and innovative techniques.
International Commercials: South Africa is home to a busy foreign commercial sector which is primarily Cape Town based. A number of experienced companies facilitate hundreds of commercials each year from different parts of the world. In the last 15 years South Africa has established a solid reputation as one of the finest film locations in the world.
For more information on the industry and our members, we invite you to contact them directly via our membership page.
Key Benefits and Services of the CPA
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The CPA co-ordinates meetings and workshops for producers
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The CPA communicates and advises producers on all important issues
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The CPA provides an advisory service to members
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The CPA provides an exclusive on-line resource to members whereby they are able to instantly access all the CPA's information, documentation and intellectual property
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The CPA negotiates standard agreements with suppliers and clients
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The CPA provides a legal framework through which to operate – the production agreements - for both local and international commercials
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The CPA negotiates with crew & cast to formulate recommended working guidelines and contracts.
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The CPA provides legal advice to members on a range of issues, including labour & tax, VAT, work permits & visas, child labour legislation & permits, health & safety, locations, insurance, copyright etc
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The CPA promotes transformation and training within the industry and facilitates training courses and programs.
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The CPA mediates disputes between members, clients and suppliers.
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The CPA researches the size and scope of the industry and identifies new trends, opportunities and challenges.
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The CPA lobbies government and other interest groups to ensure that legislation is favourable and in the best interests of the industry.
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The CPA lobbies for a film friendly and conducive production environment.
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The CPA is represented on a number of other boards & organizations thereby promoting the interests of commercial producers in the wider context of the film & advertising industries
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The CPA is a trouble-shooter which identifies and resolves problems before they impact negatively or become barriers to entry for industry
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The CPA professionalizes the industry by inculcating a culture of ethics & promoting standards of professionalism and accountability to which members subscribe
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The CPA promotes its members to advertising agencies & international agencies & production companies
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The CPA is a dynamic think tank which proposes and implements new ideas and practices within the industry.
In light of the above, we strongly recommend that advertising agencies and international clients work exclusively with reputable CPA members to ensure both peace of mind and the best possible results.
The CPA is committed to partnering its members to ensure that the commercial production industry in South Africa has a vibrant and exciting future.
For more information on the CPA, its members and activities, we invite you to peruse this website or to contact us on +27 11 673 6809 or at bobby@cpasa.tv.
Website photograhs courtesy of Terraplane, Velocity Films, Fresh Eye Films, Moonlighting Commercials & Reeleyes Films